Pricing

Free to start. Honest about what's next.

We're taking on a small founding group before Bernard opens to everyone. Founding members start free — you give us feedback, we give you every feature. Below that, we've laid out exactly what regular pricing will be when it starts in July, so there are no surprises.

Founding group · free to start

$0/ month for now

Free while we're still small · no credit card

A small group of owners we let in first. You get the founder's direct line, a personal setup call, and a locked-in founding rate when regular pricing starts.

  • As many interviews a month as you want
  • All four channels — blog, social, email, Google
  • Posts straight to your site, social, and Google listing
  • Cover images and thumbnails made for you
  • A personal setup call with Dr. Q
  • A direct line to the founder, not a ticket queue
  • Every new feature, free, as it ships
  • A founding rate locked in when pricing starts
Claim a founding spot →

Regular pricing · starts July 2026

What it'll cost when it's not free.

No "contact us," no hidden enterprise tier. Here's the whole price list. Founding members keep their rate; everyone else pays this when it starts.

Solo

$149/ month

For a single clinician or owner

Everything one busy provider needs to keep a steady stream of content going.

  • 1–3 people on the account
  • Talk-to-content interviews
  • Drafts with a simple review & approve step
  • Email newsletter
  • Social posts
  • Blog posts
Start free now

Practice

$299/ month

For a small team or two locations

For a clinic with a few providers who all have stories worth telling.

  • 4–10 people on the account
  • Everything in Solo
  • Weaves stories across your whole team
  • Works across more than one location
  • Spots common themes across interviews
  • Priority support
Start free now →

Multi-location

$499/ month

For groups with several locations

For a group running content across many providers and sites at once.

  • Unlimited people on the account
  • Everything in Practice
  • A content view per location
  • Numbers rolled up across all sites
  • A custom voice for each location
  • Hands-on setup with our team
Start free now

Run more than a handful of locations, or need something custom? Email Dr. Q directly.

What you're replacing

A typical month, today vs. on Bernard.

Line item Doing it manually Hiring it out Bernard founding
Blog post (1× / month) 4–6 hours of your time $300–$600 freelance Included
Social posts (8–12 / month) 3–4 hours of your time $200–$500 VA Included
Email newsletter (1× / month) 2 hours of your time $150–$300 freelance Included
Google Business Profile (4 / month) 1 hour of your time $80–$150 VA Included
Hero / thumbnail images 1–2 hours of your time $60–$150 designer or stock Included
Scheduling / publishing 1 hour of your time Bundled with VA One click
Total monthly 12+ hours of your time $790 – $1,700 / month $0 founding · ~30 min

A few honest notes

No card now. No surprise charges later.

We don't take a credit card to join the founding group. Regular pricing starts in July 2026 — and it's the price list right above, in plain sight. Founding members get a heads-up at least 30 days ahead and keep a locked founding rate.

If you want to walk away before then, you walk. You keep everything we wrote with you. No "cancel anytime" small print, because there's nothing to cancel.

Pricing questions

Things people ask first.

How can it really be free?
Founding members are doing us a favor. They surface the rough edges, tell us which features matter, and prove Bernard works outside Move Better. That feedback is worth more to us right now than the monthly fee would be. We keep the founding group small so we can do this thoughtfully.
What's the catch?
You have to do the interview each month. That's the whole product — if you skip the interview, there's nothing to draft. And we'll ask you for feedback periodically. That's it. No data resale, no retainer obligation, no auto-renew when paid tiers launch.
What happens to pricing when it starts?
Regular pricing starts in July 2026, and it's right above on this page — Solo $149, Practice $299, Multi-location $499 a month. Founding members keep a locked founding rate and get a direct heads-up at least 30 days before any change.
Is the price reasonable?
Solo starts at $149/month — well below the $400–$1,200/month a content agency charges, and far less than your own time is worth. There's no "Enterprise / Quote-Us" tier hiding the real number. It's a small-clinic tool priced like one.
Do I sign a contract?
No. Founding cohort is a handshake. You apply, we talk, you onboard, you keep using it for as long as you want. If you walk, you keep the drafts.

A small founding group. Free to start.

Signing up takes 5 minutes. If your work is a fit, we get you set up within the week. If not, we'll tell you so directly.

Claim a founding spot → See the demo first

"I'd rather have ten of the right owners than a hundred of the wrong ones. The right ones make the product better. The wrong ones make it bland."

— Dr. Q, founder